Mobile optimization is essential for creative website design. Since more and more people are using mobile devices to access the internet, websites must work well on smaller screens. A creatively designed website that isn’t optimized for mobile devices can look broken, cluttered, or hard to navigate, leading to many people leaving the website and fewer people coming back. When a website is optimized for mobile devices, its look, functionality, and usability remain the same regardless of the device used to access it. This enhances the overall user experience and can improve the website’s performance and success.

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