Creative website design is the process of designing a website that is visually appealing, unique, and memorable. It uses design elements such as color, typography, images, and graphics to create a website that stands out from competitors and engages users. User experience design principles can also be used in creative website design to make sure the website is easy to use and gives users a good experience. Overall, creative website design is about making a site that works well, looks good, and gets the message and values of the brand across to the audience.